Audience Development

The policies and strategies used by Fringe theatre companies to grow their audiences.

Audience Development

Audience Development & Play Readings

November 28, 2022

Josey De Rossi

Play readings within theatre companies are a vital part of successfully producing plays. They often signal the beginning of the creative process, with the first assembly of the cast and the artistic director laying down the foundations of the interpretation of the play.

Audience Development

Something There That’s Missing

December 1, 2022

Josey De Rossi

Anh Chu's Something There That's Missing was previewed for the Edinburgh Fringe Festival at Theatre503, staged by We Flew Big Theatre Company. Conceptually strong, it examines the world of "hopes and dreams" intertwined with the practical, often mundane, world of doing the actual work of realising personal ambition.

Audience Development

Boy in Darkness

December 5, 2022

Josey De Rossi

Director Aaron Paterson’s decision to keep to the integrity of Peake’s story, rather than coat it with the spectacle-making stage technologies of flashy lights, projections and other paraphernalia which the digital age makes accessible testifies to a highly disciplined approach.

Audience Development

A Christmas Carol

December 5, 2022

Josey De Rossi

Petersham Playhouse was established in 2011 by Anna Boglione and Louis Waymouth. Using the backdrop of Petersham House, the Playhouse showcases works from some of our most deft contemporary writers, performers, musicians and dancers – blending theatre, dance and music.

Audience Development

The Wordcatcher

December 5, 2022

Josey De Rossi

Molly Freeman, Matt Lloyd and Hattie Thomas’s aka the Smoking Apples’s participation in Kingston’s International Youth Arts Festival holds a double honour for them: the premiere of a new work Wordcatcher and their status as one of the Festivals ‘Creative Talent’ companies. Smoking Apples along with six others, are promising artists identified and supported by Creative Youth, the charity formed in 2008 to showcase youth arts of the highest quality through IYAF